Park Up with Virgin Games
As part of the Live a Little campaign, Virgin Games launched its first social activation on 28th September with #CarParkPoker. Vlad’s mischievous character was back to inject fun into an everyday situation, creating a giant game of Poker in a car park, with a top prize of £5,000!
Fronted by Vlad, the game consisted of filling parking spaces with giant playing cards. Whichever cards were still visible in the vacant spaces formed the Poker hand. As the cars went in and out of the car park, the Poker hand constantly changed – getting higher and lower.
The action was streamed through Facebook Live on the Virgin Games page, with players keeping their eyes peeled for the highest hand. When they thought they saw it, they could call out in the comments section of the live-stream and be entered into a prize draw to win £5,000. Plus, there were £3,000 worth of Virgin Gift Cards to be won throughout.
The Poker game played for 2 hours and was a roaring success, with over 120,000 viewers and 26,500 reactions. Becky N won the £5,000 with a Flush.
Such was its success that there’s talk of more events like this in the pipeline, as Vlad continues to turn everyday situations into fun social games.
Simon Mizzi, Marketing Director from Virgin Games commented, “Car Park Poker is an industry first in terms of scale and concept. The larger-than-life idea is driven by Virgin’s irreverent, fun loving proposition as well as the fun we have as a gaming brand. Using our mischievous character, Vlad, we’ve injected some fun into everyday situations to surprise and delight our audience.”
You can head over to Virgin Games here.