The Price Is Right to re-shape the bingo habits of the Nation
With the English smoking ban drawing ever nearer the effect on the offline bingo halls, where 59% of visitors are smokers, is set to be dramatic with some firms already shutting halls in anticipation.
As a result Jackpotjoy, who have already seen a huge rise in membership from Ireland, Scotland & Wales where the ban is in place, are looking to offer access to their online liquidity to the independent offline bingo companies.
Jackpotjoy.com, with over 1 million unique users pays out over £2,000,000 EVERY DAY and believes that by offering the independent bingo halls a white label website of their own they can bring their brands to life again once the smoking ban takes effect.
Jackpotjoy is also targeting high street retail chains with a similar proposition to add strength and ancillary revenue streams to their own online presence as they have done with Ryanair.com and GM.TV. Under this scheme Jackpotjoy plan to deliver an incentive programme for online users into repeat store visits for partners as well as adding to the stores’ ancillary revenue streams in return for attracting a wider audience to Jackpotjoy.com. Strategically Jackpotjoy aims to provide specifically tailored, partner-branded games in addition to the TV themed products.
The Price Is Right Bingo product will have exclusive and unique features including actually playing The Price Is Right against other players. The core strategy is to make those who are not very online savvy feel immediately comfortable with how the games work. This has already proved hugely successful with Jackpotjoy’s existing Strike It Lucky game.
Michael Braga, Jackpotjoy.com’s, Marketing Director commented: “We are keen to work with the independent offline bingo halls to make sure that the effect of the ban on these companies is more manageable and will help build a bridge to those forced away from the halls by the ban. The online migration is already happening and the likes of Palace, Castle and Buckingham Bingo need to be ready – our white label offering gives them an immediate solution and instant liquidity.”
With the increased traffic bought by existing affiliate partnerships alone Jackpotjoy can now claim to process more transactions in a day than the Stock Exchange and payout more on a weekly basis than the National Lottery.
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