Retro TV favourites the way ahead for online gamers
Jackpotjoy has invested in the exclusive rights of old TV favourites The Price Is Right & Strike It Lucky to further boost their reputation as the UK’s largest online bingo and slots website. Players will be able to win both cash and consumer prizes as well as vying with other gamers as they would in the show itself.
With over one million unique users the Jackpotjoy website pays out over £1.5 everyday – more than the National Lottery – and can boast as many daily transactions as the London Stock Exchange. But the phenomenal success of progressive jackpot games that regularly reach £500,000 are most popular on games where the format is already familiar to the players.
Michael Braga, Jackpotjoy’s Marketing Director, commented: “Inevitably, players feel more comfortable with a game format they already understand. Equally, they can now take part in games they used to just watch other people play on TV.”
“We have already shown that TV games work well and so it makes sense to invest in games that we can offer on an exclusive basis to both our own users and those of our affiliate partners.”
The Price Is Right & Strike It Lucky will be followed by other TV-based games and are supplied by Fremantle Media Limited.
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