Jackpotjoy drives online users back to the High Street
With the forthcoming launch of Price is Right Bingo, Jackpotjoy are continuing to create compelling propositions for UK retailers.
Retailers can now take advantage of bespoke Jackpotjoy customized promotions and games they can use to drive footfall and repeat visits in store, as well as online. In addition, retailers will be able to add strength and ancillary revenue streams to their own online presence as Jackpotjoy have done with GM.TV and Ryanair.com amongst others.
The new initiative will aim to drive online users back to the high street where Jackpotjoy believes that offering companies their own unique site can bring their brands to life again.
The core strategy is to make those who are not online savvy feel immediately comfortable with how the games work, drawing them in to the interactivity and excitement of what’s on offer. This has already proved hugely successful with Jackpotjoy’s existing Strike It Lucky and Deal Or No Deal games.
With over 1.5 million registered members, Jackpotjoy.com pays out over £2,000,000 EVERY DAY and the imminent launch of Price Is Right Bingo will allow retailers to experience online interactivity in the knowledge that such bespoke games will re-direct traffic to both their online and high street stores.
By showcasing exclusive and unique features, only available on Jackpotjoy.com, to retailers it will allow the user to experience the ultimate in online interaction. As a result, the new offering is set to be a fantastic hybrid of TV and desktop fun.
Jesse Guest, Head of Development at Jackpotjoy.com, commented: “We are keen to work with the individual retailers to help them re-direct traffic to both their online and high street stores. We have seen huge success in the past with such initiatives and online migration is already happening as a result – our new offering gives retailers an immediate solution as well as instant liquidity.”
With the increased traffic bought by existing partnerships alone Jackpotjoy can now claim to process more transactions in a day than the Stock Exchange and payout more on a weekly basis than the National Lottery.
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