Advertising & Promotion
All our UK advertising is strictly controlled to ensure that we fully adhere to the Gambling Industry Code for Socially Responsible Advertising which is governed and administered by the Committee of Advertising Practice (CAP), the Broadcast Committee of Advertising Practice (BCAP), and adjudicated upon by the Advertising Standards Authority (ASA).
We ensure that our advertisements:
• Are legal and not misleading;
• Are socially responsible as described in the CAP and BCAP rules;
• Do not exploit children and other vulnerable persons in relation to gambling activity; and are not specifically or intentionally targeted towards people under the age of 18 through the selection of media, style of presentation, content or context in which they appear.