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Heart Bingo Launch New Site

With Starspins, Jackpotjoy and Virgin Games already converted from Flash, it was time for Heart Bingo to join the party. The new Desktop site features faster loading pages, better game quality, a greater catalogue of games and more!

With Heart Bingo proving to be a strong player in the Gamesys portfolio, it was important that it made a seamless move over to HTML5. It’s given it an improved look and feel, as well as better navigation and usability. Now it’s even easier for users to find their favourite games and all the promotions.

With HTML5, Gamesys can also offer a more extensive choice of high-performance games, as well as new in-house games, including the new Bingo Winners Club, Tiki Island Jackpot and more.

It was another complex cross-team project that touched several parts of the business. A coherent communication strategy was drawn up and a series of informative emails were delivered to members to make sure their experience of the change was as smooth as possible. Gamesys are confident that all that work will pay off in terms of more actives, more fun and even more satisfied players.

Heart Bingo Senior Brand Manager, Helen Smith, said: “At Heart Bingo we want our members to enjoy the very best playing experience. Our new look, faster desktop site uses the latest technology to bring parity with our existing mobile site, offering a greater choice of online bingo games while keeping the community feel our members love. We’re delighted with our members’ response to the new site and we can’t wait to deliver more great games and features in the months to come.”