QoB’s Royal Ring Around
Jackpotjoy’s Queen of Bingo campaign has been making waves since its launch a little over a year ago, but recently the Queen of Bingo took to the phones to reward members with her Royal Ring Around.
It’s long been accepted that these days marketing is all about cross platform campaigning, and this Monday Jackpotjoy are taking their award winning Queen of Bingo campaign into the real world as the Queen of Bingo takes to the phones to call a selection of the site’s members to reward them with a cash bonus to help brighten up Blue Monday.
“When we heard about Blue Monday it seemed like exactly the kind of thing the Queen would be great for,” explains Jackpotjoy Managing Director Michael Saunders. “Getting a call from Bingo Royalty on the most depressing day of the year is bound to put a smile on your face – and when it comes with a cash bonus to boot it’s got to be good!”
The day will also include prizes being given away on the site’s Facebook page with the Queen herself hosting the space to answer questions from members and award anything from an iPod to a TV.
“Facebook was an ideal platform for this enterprise,” Michael goes on. “I think anything that involves community and interaction should make use of what’s probably the most powerful social tool on the planet and the Queen was very keen to get involved.”
But the main focus for the day is going to be her Royal Highness taking to the phones and calling members with cash in what’s been called her Royal Ring Around.
“The personal interaction with a celebrity as celebrated as the Queen of Bingo is a wonderful opportunity, and we’re sure the members will enjoy it as much as the she will!”
The Royal Ring Around takes place on Blue Monday, the 23rd of January. Register your number at Jackpotjoy.com now.