Virgin Games launch The V10
Virgin Games’ The V10 made its first winner at the end of December and with more new prizes for January, there’s certainly a buzz around this awesome Community promotion.
With a player base thirsty for an experience that is uniquely Virgin, the Virgin Games team launched their flagship promotion, The V10. Supported by their Virgin partners, The V10 offers players the chance to win over 1,000 prizes, including cash, Flying Club Miles, V*Points and an epic Vegas holiday. Players will also unlock new games, exclusive to the site, Virgin Trains and Virgin Wines offers, and even a luxury hot air balloon ride!
But how does its Community-based mechanic work?
Designed as a meter lined with these unique Virgin prizes, it fills up as everyone on site plays between the first and last day of the month. The more days a player logs in and plays 1p, the more points they’ll add to The V10. As the meter climbs past prize points, they unlock, giving everyone on site a draw entry.
This happens all the way up to the top, where one lucky player will land a luxury Las Vegas trip for them and 3 of their mates! And once the winners are announced, the whole thing resets with new prizes, and everyone goes again – every month, all year!
As it enters the middle of what is turning out to be another successful month, it’s clear that The V10’s innovative mechanic and incredible prizes have really inspired the Virgin Games faithful!
Simon Jackson, Marketing Director, said: “Over the past year we have run an in-depth segmentation project to get to know our players better. We learnt that players desire an experience that feels uniquely Virgin, an experience that you can’t get anywhere else. With that in mind we teamed up with our Virgin partners and designed The V10 – a community driven promotion that allows anyone who plays on Virgin Games the chance to win exceptional Virgin prizes. The more days you play in a month; the more chances you have to win!
We are delighted by the popularity and buzz around the launch of our flagship promotion so far and we can’t wait to give away more fabulous prizes with The V10 this month!”