Virgin Games play Hi-Lo
Vlad returned for Virgin Games this Christmas with a game like no other. History’s most improbable vampire injected some fun into the Christmas shop by taking over the butcher’s counter at his work and playing an epic game of Hi-Lo with turkeys.
In this Facebook Live game, viewers got to guess whether each turkey Vlad weighed was higher or lower than the last. The person with the longest streak of guessing correctly won an epic £5,000 prize, with a number of runner up prizes won as well. It certainly added a bit more fun to the festive shop!
This followed on from their hugely successful #CarParkPoker, which was enjoyed by thousands of people on Facebook and generated hundreds of new followers for Virgin Games.
Hi-Lo Turkey was a social and digital campaign, with the pre-promotion assets featuring Vlad running on Facebook and Instagram. The main event was played out on Facebook Live from 12:30pm on Thursday 14th December.
Simon Mizzi, Marketing Director from Virgin Games commented, ‘#CarParkPoker proved hugely popular with our audience with thousands of them commenting. We want to continue to delight our audience and have given Vlad game to play with them on Facebook Live. What with it being Christmas, we thought the tedious Christmas shop was the perfect everyday situation for our improbable Vampire to sink his teeth into.’
You can head over to Virgin Games here.